Avodah Creatives, Amsterdam

Avodah was founded because marketing forgot something.

Somewhere in the last fifteen years we stopped understanding people before selling to them. It started moving fast, optimising whatever clicked, resetting after every campaign. “Performance”. The spend went up meanwhile the understanding left the chat. That is why we see brands grow their revenue and their profit shrink. They are paying to reach people they no longer understand.

Avodah is built the other way around. Understanding the customer first and then build. It is the oldest idea in marketing, and the industry walked away from it.

We didn’t just casually get this from Claude or ChatGPT, or thought it was a good sales angle. We spent years in marketing, sales, and customer service, across the table from real customers. We ran the conversations, the cultural read, the briefs. We did the campaigns, as creatives, freelancers, employees, creators, and influencers. We saw first hand how the industry changed and how brands were losing without knowing why.

That is why we build on who your customer actually is, not on what looks good in a feed or makes your brand look good in the eyes of the wrong people. It is also why the work lands. We’ve had the privilege to work with brands such as Adidas, SKIMS, Olaplex, NYX, Indeed, Philips and many more. Reaching millions of customers with always the intention to make an impact with what we create.

Our idea is to help you understand better where to invest and have an impact on your commercial growth. It could be content, it could be branding. It could be a PR event or an influencer campaign. We make sure to understand how to reach your customers and then build on that. So you don’t need to spend more, but spend right.