We started Avodah to build demand that counts.
the kind that grows.
How it all started
We kept seeing the same thing. Brands with a good product, real traction and a team working hard, stuck at the same size year after year. Plenty of content and reach, not much more demand.
So we started Avodah to fix that part. We find where a brand's next stage of growth will come from, make the work that creates demand there, and set it up so your team can keep it going.
The team
Managing Director
Dexter Gilbert
The strategist of the team. Eight years in marketing and sales, from junior to head of marketing, with a background in international business. He specialises in performance marketing: finding which ad, post or creator turns into a sale, and putting the budget behind it. He also produces and creates content himself, so the person reading your numbers has made the kind of content he's measuring.
Head of Research
Alysha Wazir
She studied Liberal Arts and Sciences at Amsterdam University College and holds a master's degree in cultural anthropology. In practice, that means she reads people for a living: what they care about, how they talk, why they buy. She's head of community and creator ambassador at Pinterest, and a creator and content producer herself, with years of hands-on UGC and social media work behind her.
Head of Creative Production
Yasmin Blake
She trained in film acting in Amsterdam and has spent over ten years in front of the camera and the microphone: film, TV and campaigns as an actor and model, voice-overs for TUI, Zeekr, the Mauritshuis and Verzetsmuseum Amsterdam. She creates content for Sophia Mae and Cinnamood and directs shoots, PR events and brand activations. At Avodah she takes projects from first concept to final edit.
Combined, this team has worked with brands like:
You bring the brand. We bring the demand.
big plans? say less. ↓